Because modern societies are so large, bringing together people from widely varied backgrounds, value sets, beliefs and customs, they have given rise to universally subscribable cooperative systems for defining what things are. Labels, in other words. To participate in a society is to understand its labeling systems. And because large, modern societies have to accomodate such a broad spectrum of people, the labeling and identification systems such societies create necessarily demand that nearly everyone has to compromise some aspect of themselves in order to be accepted, and that some smaller number of people have to compromise significant aspects of themselves in order to be accepted. It is a bell curve. Enter the Web. Let’s now consider the effects of the very, very recent advent of the Internet on all of the above. Virtual Places created the opportunity for Virtual Persona